SWOT Yourself is a transformative guide that reimagines the traditional business SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) as a powerful tool for personal growth. Drawing from Dante St James' own journey through business failures, relationship challenges, and eventual success, this book provides a framework for honest self-assessment that leads to meaningful change. Each chapter combines vulnerable personal stories with practical frameworks, helping readers identify their true strengths, acknowledge weaknesses, recognise opportunities, and prepare for threats in their lives, careers, and relationships.

SWOT Yourself will be released as an eBook, Audiobook and as a full digital companion guide along with self-paced learning, solo and group exercises and an online community hosted by Dante himself.

A paperback release is planned for early 2026.

In a world where business and personal developments books are read and never applied, SWOT Yourself is designed to provide the inspiration you need to get started, and the tools it takes to not only apply the learnings, but to give you the support and community required to bring lasting and real change where you need it most.

SWOT Yourself is planned to be released in October 2025 during Northern Territory October Business Month, but a limited release of the book will be available earlier to those who join the waitlist.